The REAL REASON for the Dot-Com Collapse …

… And How YOU Can Make BIG MONEY

As the Internet Rebuilds

Dear Friend,

If you had known the simple secret I'm about to tell you 3 and a half years ago, you could have saved the dot-com industry AND made millions of dollars.

OK … that's a little extreme, but I say that to get your attention … and because it's not all that far from the truth.

Let me explain …

A few years ago, everyone thought the dot-com revolution would change the world of business forever. And, at first, dot-com stocks went through the roof. Problem is none of those companies were actually making money.

Billions of people looked at millions of colorful websites. Web surfers enjoyed the eye-catching graphics, the audio and video … but they didn't stay. They went on surfing!

Nobody stopped to buy anything! And thousands of Internet companies went broke.
Even with all their programmers, Web designers, and the best hi-tech hardware, the dot-com companies failed because they neglected one vital ingredient … one essential skill.

The KEY to Internet Profits Is a "Low-Tech" Secret You Can Easily Master!

Very few people have this skill. Few colleges teach it. Dot-com designers built most of their websites without it. But experts in this "low-tech" field proved long ago that graphics may look nice … audio and video might entertain people … but it takes more than that to get people to spend their hard-earned money.

The secret I'm going to share with you isn't new. It's what's driven the majority of sales for the last hundred years.

It's … the written word.

Even more to the point, the written word, used in a proven formula: Make a promise to your reader. Show him how the product will deliver the promised benefit. Then ask for money.

It's that simple – that is, if you use easy-to-learn proven formulas.

What profitable websites have discovered now is that it's these time-tested formulas that work. The sites that are making money have strong messages that stop Web surfers in their tracks … and persuade them to pull out their credit cards and BUY!

Now, the Internet Is Coming Back … and Getting Bigger Every Day!

Internet companies learned a very expensive lesson in the dot-com collapse. They're rebuilding now, and doing it right this time.

Millions of commercial websites desperately need writers with this skill. Internet businesses are back – and making money! NASDAQ stock prices are UP 44% in 2003, led by strong retail sales. Since July, Amazon.com stock is UP 55% and Intel's rose 24%. Dell's profits soared 21% on strong demand for Internet hardware.

E-Bay reports revenues are UP 89%, and their profits have more than TRIPLED!
Even in the grim economy of last Christmas, INTERNET SALES CLIMBED 48%!
INTERNET SALES WERE UP 30% on the day-after-Thanksgiving, 2003.

Microsoft has so much cash they started paying dividends to shareholders.

Online advertising is now the fastest-growing category of all advertising media.

We all know that someday soon, the Internet will be the biggest commercial medium in history … and a goldmine for commercial writers. The new dot-coms realize that, even with all the latest technology, their websites are dead without good writing. They must persuade visitors to buy products – and buy them on the spot – because so many surfers don't return.

Here's How You Can Make BIG MONEY …as e-Business Comes of Age!

Any written material that sells products is called copy. The copy used on websites and by many other businesses is called direct-response copy. This special form of copy has a unique, powerful flow that motivates customers to "respond directly" and buy products.
Direct-response copy gives many businesses the power to sell their products without any other advertising -- or any paid salespeople. So they can afford to pay YOU big money for well-written, effective direct-response copy!

Let me introduce myself. My name is David Chapman. During the past 20 years of our roller-coaster economy, I've been laid off, downsized, or let go, over and over again.

Without a bachelor's degree, I've gone from job to job, looking for a steady paycheck. And never finding one. Then I got a letter -- a letter like this about writing for money. It sounded so good I honestly didn't believe it at first. It took a brush with death on a lonely western highway to convince me…but I'll tell you that story in a minute.

NO College Is Required

You don't need a college degree, or any special experience, to do this work. Surprisingly, few writers have mastered this specialty. All of them are in great demand. Companies seek them out. They choose their own projects, charge impressive fees, and they live the writer's life!

If you learn this skill, you'll be in big demand, you'll make great money, and you'll enjoy your work. Best of all, you'll have freedom … personal, professional, and creative freedom. You can work at home and live anywhere in the world. You can specialize and write about areas you enjoy. Set your own schedule. Take time off whenever you want.

Maybe this sounds like an impossible dream … too good to be true. That's exactly what I thought, when I heard about copywriting. But now I'm doing it! Believe me: If I can do this, you can do it, too! I used to be a security guard … I even drove trucks for a living until I learned the secrets of writing direct-response copy … and my life changed.

Join Us in a $1.53 TRILLION Industry!

Vast numbers of direct-marketing businesses rely on this very valuable writing. They made $1.53 TRILLION in revenue last year, and 8.8 % growth is predicted for the next two years (Direct Marketing Association). Think of it: Direct-response copy brought in more than a TRILLION dollars. That's a HUGE number! You have more possibilities, and more opportunity than you ever imagined … right here in front of you … right now!

Words You Enjoy Writing … Can Be the Life-Blood of Business!

Copywriting is NOT face-to-face selling! Its writing … in a unique, enjoyable style. Good copy never sounds like a salesman's pitch. It's more like a friendly letter. Simple and clear, like the words you're reading now. Copy is easy to read and easy to write – after you learn how. But it's also very different from the writing you did in school.

One of my copywriting teachers calls it "talking on paper." If you can talk to people, your "writing skills" are just fine.

You should never use big words and complex grammar as a copywriter. The power of good copy comes from its hidden structure and many other compelling features. If you enjoy creative writing … if you dream of writing a novel or a screenplay … learn to write copy and all your writing will get razor-sharp! Copy skills are like heavy-duty power tools for writers. You'll write faster, write stronger, and you'll make a lot more money!

Sooner Than You Think, You Can Join the Best-Paid Writers in the World!

Several months from now -- if you choose -- you will begin to feel the power and prestige of working as an independent professional. You can work as little or as much as you want. You can make a professional income (like that of a doctor or lawyer) regardless of your education, age, or work experience. You can work at home and live anywhere you like!

You Can Choose the Work You Love!

Because so much work is waiting (because there are relatively few copywriters available to do it), YOU CAN CONTROL YOUR DESTINY! If you complete our world-class training, and then get just a little experience, you can start to pick and choose your assignments.

Life is too short to waste time working on things you don't like. Besides, when you write about things you love, your readers will feel your passion – and they will respond! So your projects will be more successful. Your career will move faster. And you will make more money! (Is this a great job, or what? Write only about things you love!)

You'll Learn Tons of Fascinating Facts

I've always loved to collect interesting facts – but I never dreamed I'd get paid so much money to do it! For copywriters, it's essential. We spend plenty of time on research, because we know that people respond to useful information, not empty hype. Interesting copy is far more enjoyable to read – and a lot more fun to write. If you like to learn fascinating new facts on every assignment, copywriting is definitely the right job for you!

Another advantage to writing website copy is this: People truly want to read it!

Customers use computers and search engines to actively look for products. Many of them are trying to decide what to buy. Your copy gives them the information they want – when they want it! You actually help make their lives easier and more convenient.

That's why Internet shopping is the future of business. People can find anything they want, any time they want it, on any computer. Incredible convenience, amazing speed, and a mind-boggling selection of products. Learn to write copy for the Internet now, and you'll have a wealth of opportunities as more and more businesses move to the Web!

If You Dislike Ads, Fine … You Can Change the World Instead!

You'll be surprised by how creative and enjoyable copywriting can be. But keep this in mind, too: You can do much more than sell products as a copywriter. You'll have power!

You can make things happen in this world. Your writing can raise millions of dollars for causes you love. YOU can help save the rainforest, cure cancer, conquer AIDS, beat heart disease, or help any other cause you care about … with your first-class copywriting skills.

Your written words could literally influence the course of history.

If you think I've gone too far … think about this: Governments control our world.

Politicians run governments, and they depend on fundraising to get elected. Fundraising depends on advertising, publicity, and direct mail … and all of that involves copywriting. "Blockbuster" political packages can sway millions of votes or raise millions of dollars in campaign funds. And that could definitely change the outcome of an election.

Copywriters can change history. They've already added to it. Did you know that the Pledge of Allegiance was originally written by a copywriter … to help sell more flags? When the Declaration of Independence was first published, copywriting helped pay for it. Advertising was printed next to the Declaration to cover the printing and circulation costs.

"The Greatest Job in the World"

Paul Hollingshead likes to call this "the Greatest Job in the World." After you read his story, you'll understand why. Paul was working in a grocery store, stocking the pet-food aisle, when he began to learn direct-response copywriting. Because he studied with the best, success came quickly for Paul. His writing generated over $100 million in sales during his first seven years. Paul has made nearly $2 million from his copywriting so far.

I'll always be grateful to Paul, because he wrote the letter about copywriting that changed my life.

Before You Change the World … Learn From the World's Best!

Suppose you wanted to learn to play golf … and Tiger Woods offered to be your personal coach. Or maybe you've always dreamed of singing … and you could study voice with the same teachers who taught Pavarotti. Sound fantastic?

That's exactly what you can do, while you learn copywriting. You can learn from the same group of legendary copywriters – the Tiger Woods and Pavarottis of the copywriting business – that Paul learned from. Paul's team of "tutors" has created MORE than a BILLION DOLLARS in sales revenue in the last 25 years – all from copywriting.

One man in particular, Michael Masterson, has used his copywriting and marketing wizardry to "jumpstart" dozens and dozens of businesses – from smaller "start-ups" that very quickly hit the $1 million mark to at least two companies that grew from $10 million to $100 million in a few short years – all thanks, in part, to powerful sales copy.

And, as you can imagine, all his success has made Michael very wealthy. So why doesn't he simply retire now and enjoy his wealth?

Fortunately for all of us, he still enjoys using both his skills to grow businesses and his other great talent: teaching copywriting.

Grocery Clerk, Cabinetmaker, and Many, Many Others …

All Successful Copywriters!

Don Mahoney was working 12-hour days as a cabinetmaker. He never made more than $30,000 in a year. All the dust and toxic chemicals were seriously affecting his health.

But after a reunion with Michael Masterson (they were childhood friends), Michael offered to teach Don how to write direct-response copy. That was several years ago.

His first year in copywriting, Don made $40,000. His second year, $80,000. Now Don Mahoney lives a very different life. He makes more than $200,000 a year writing copy … and he lives in a beautiful home by a golf course on Miami Beach. I've met Don, and I've studied under him. Don is a fine teacher with a clear, straightforward approach. Like Paul Hollingshead, Don wants to help newcomers begin successful copywriting careers.

Because of the chronic shortage of trained copywriters and the ongoing demand for copywriting skills, Don and Paul approached their teacher, Michael, and the other copywriting superstars they had learned from with the idea of creating a very special training course that would be unlike anything that had ever been attempted before.

The result:

Michael Masterson's Accelerated Program for Six-Figure Copywriting

Wisdom from the world's leading copywriters packs every page of this program. Don and Paul started with the very same foundation that Michael taught them – and then took it even further. They worked with Michael and what is now an all-star Board of Advisors.

They asked every superstar for his or her most powerful principles … their hottest techniques … their most valuable secrets … all the insider methods they used to create some of the most dynamic, effective copy in the world. Don and Paul put it all into this one-of-a-kind program that they named in honor of the man who had changed their lives so dramatically. And, now, you can learn it all too.

You Can Start Your Career, as I did, Miles Ahead of the Competition

Most copywriters working today know how to use very few, if any, of these powerful insider secrets. But you will be skilled in every one of them. If you enroll in the course and learn your craft, you'll be earning your own six-figure income before long. Because this is the world's best copywriting course – and the demand for good copy is stronger than ever.

Revolutionary Fast-Track Training Program

Forget the pet theories published by ivory-tower academics. Let business-school students spend several years and a small fortune, just to cram scholarly research. You can learn the actual methods, straight from the real people who, altogether, have generated more than $3 billion in real business, out in the real world.

Your first lessons will focus on some of the greatest direct-response copy of all time.

You'll study famous letters, letters that made fortunes. Then you'll learn every technique, every secret, and everything there is to know about writing powerful, persuasive copy.

But this course is easy and enjoyable! It's written in a clear, simple, vivid style – just like good copy. Reading it is a pleasure. But don't let that fool you. Because you should study every chapter as if you had millions of dollars at stake. (You do!) You should attack every exercise as if your future success depends on it. (It does!)

So much of the course seems like common sense. It looks so simple on the surface. But the real power of good copy comes from its structure. You'll learn secrets like these:

Live an Artist's Life … but Earn $50,000 to $100K (or More!)

You can live an artist's life, but earn the income of a lawyer, doctor, or dentist. And you won't experience a fraction of the stress most professionals live with. You can enjoy quiet, creative days. Your schedule and your workload are totally up to you. If a sidewalk cafι in Paris really gets your creative juices flowing, go there with your portable computer!

If you love big-city life … or if you dream of log cabins and pine trees … you can live there! One copywriter loves to live on his Montana ranch … but he also loves scuba diving. So he writes promotions for resorts in the Caribbean. Naturally, he visits his clients two or three times a year – and he takes along his diving gear!

Copywriters can live anywhere: sunny beaches, majestic mountains, or a small town in the country. What's your pleasure?

You can create your own life – your dream life – as a direct-response copywriter!

Learn a Skill Worth Big Money – and Skip All the Schemes!

You may find it hard to believe me – after all the hype you've heard, all the wild claims you've seen, and all the overblown offers floating around out there. Make big bucks by stuffing envelopes on your kitchen table. (Yeah, right!) Get rich by selling soap to all your friends. (Would you have any friends left, after trying that?) And what about those quick-money schemes you see on late-night TV? (Only the advertisers make good money on them!)

Then there are those writing schools and art schools with a "talent test." Sure, it's possible to make big money by writing or illustrating – but first you have to buy their course.

Then you buy books. Then you buy more books and more materials. (Is it a school, or a bookstore?)

After you finish their course, you find out the ugly truth. You struggle to sell your work, and your pay is pitiful! At first, you might not even make minimum wage!

Typical Freelancers Earn $20,000 or Less …

Maybe you tried some of those things. I sure did. I've felt the heartbreak and struggle. I've felt that sick feeling in my gut, when I began to realize that I'd never reach my dream. It was just another scheme – to make money for someone else.

… Many of My Associates Now Make $50,000 PART-TIME!

So, if you feel skeptical right now, I understand. But that makes me all the more determined to do the best job I possibly can, in writing this letter. Somehow, I must find the words that will finally convince you. A letter like this changed my life. This letter can change your life. You're happy, successful future is out there, waiting for you.

Before I began this new career, my all-time-biggest paycheck was $887. To earn that meager amount, I spent seven grueling days on the road, driving an 18-wheeler more miles than I ever drove before. Afterward, I slept for two days and I felt awful for a week.

It just wasn't worth it. I knew I had to find a better way.

Are you driving yourself too hard – for a paycheck that's too small to buy the lifestyle you've always dreamed of? Are you looking for a better way?

Biggest Paycheck of My Life … on My Very First Assignment!

My very first copywriting assignment paid $1,400 – the biggest check I had ever made! I spent eight days doing the easiest, most enjoyable work I'd ever done. But it didn't feel like "work" at all, because I stayed home to do it. My new computer chair is much more comfortable than pounding down the highway in that old Kenworth truck. I work when I want and I take breaks when I want. (And my wife is so happy to have me home!)

But $1,400 is low. My fees are higher now. My current project paid me $3,500, plus I get royalty payments: 2% of gross sales from a website using my copy. My royalty check may be several hundred dollars, up to $1,000 or more, month after month. (Later on, I'll tell you how easy it was to get that job – all because of a friendly conversation at Starbucks!)

How would YOU like to get a check in your mailbox every month for a project you finished months ago – even years ago? And after you finish your next project, another client will start sending another royalty check straight into your mailbox every month. I think of it as "automatic income." Now, let's do a little math.

In a Year or Two, After I've Written Copy for 10 or 15 Websites,
I Could Be Making $10,000 a Month, in Royalties Alone!

You can see why copywriting for the Internet offers such an incredible opportunity.

That's why AWAI calls this "Six-Figure Copywriting." They mean every word. People from all walks of life are doing it. I'm doing it now. And you can do it, too.

You'll Have the World's BEST … Dedicated to Your Success!

The American Writers & Artists Institute of Delray Beach, Florida wants you to succeed in direct-response copywriting. That's their whole purpose. When you succeed, their program has succeeded. If you're ever in Delray Beach, stop in at their office. You can meet the staff and the dedicated professionals who teach copywriting. Make no mistake; many of the people on the AWAI Board are among the world's best.

Take Bob Bly, for example. Next time you're using a computer, get on the Internet. Go to www.bly.com. Look over his client list.

Then visit Amazon.com. Search for books written by Robert W. Bly (not including books by the well-known poet Robert Bly). When I went down the list yesterday, I stopped counting after 41 books! Three of those books sit on my shelf as I write this: Secrets of a Freelance Writer, The Copywriter's Handbook, and Write More, Sell More. With all the books he's published, Bob Bly may be the world's most widely recognized authority on commercial writing.

At one AWAI seminar that I attended, Bob taught a class and proved his dedication to helping student copywriters. Many of us were eager to hear Bob's presentation on how to get clients and build our copywriting businesses. But the prior session had run late and we were concerned that Bob's class might be shortened or dropped.

Not to worry: Bob cheerfully announced that he would hold his session after dinner, instead. He promised to answer every question from every student, no matter how long it took. He covered the topic beautifully, and then began taking questions. After four hours, I gave up and went to bed. But Bob stayed – and answered questions until midnight!

The people at AWAI want you to succeed, and they're willing to do whatever it takes to help you reach your goals – in copywriting, and in life! They'd love to show you all the thank-you letters from satisfied, successful students that adorn their walls. Here are two former AWAI students that I met and studied beside:

Beth Erickson, a soft-spoken woman from a small town in Minnesota, found clients close to home. Her first effort, a fund-raising letter she wrote in two days, paid Beth more than she had earned in two weeks as a seamstress. And, talk about a confidence-builder, Beth's very first letter was the most successful piece that client had ever mailed out!

Sam Jenks, after completing the course, landed a job at one of the best-known direct-marketing firms in America. Sam's skills quickly established him as one of their leading copywriters. Now, even their "old pros" often ask him for insight and advice.

You'll Be One of the BEST … and You'll Be Able to PROVE IT!

Sam's story reminds me of another beautiful thing about copywriting. Everything we do is accurately measured. And that makes copywriting a truly open, fair profession. We constantly measure every website – count visitors to the site and track every purchase.

We carefully count the responses to display ads in newspapers and magazines. And the numbers for direct-mail promotions are amazingly accurate! We know exactly how many letters were sent, precisely how many people responded, and how much money came in from anyone's copy – to the penny!

You Can Be FREE AT LAST … and Forget "Office Politics" Forever!

Why does this matter? When you write good copy, you will always get the credit. You also get the respect – and the money – you deserve! Nobody cares how old you are, what sex you are, or what college you attended – or even if you went to college at all! Office politics won't affect your career. Your appearance doesn't matter, or any disability. If you write strong copy, you get big money and you get respect … from everyone!

And that's a very good thing. Because you won't have to struggle with co-workers or fight for management recognition. You never have to work harder to make up for lazy or absent colleagues. You never have to "play politics" with the boss to get a raise (or avoid getting laid off). You will never lose out to a rival who gets ahead by charm, influence, or good looks. You just have to write copy that gets good results!

Michael Masterson's Accelerated Program for Six-Figure Copywriting will teach you all the best techniques, direct from the world's leading copywriters, so you can feel totally confident that your copy will get great results!

Prove Your Skills, and YOU GET PAYING WORK From AWAI!

Because AWAI knows that the need for copywriters is enormous, they created a sister company called Fourth Avenue Marketing Group. If you finish the course and you show them you have what it takes to write first-class copy, they might just hire you. That's right. You may qualify to get PAID ASSIGNMENTS!

One former student, Glenn Strathy, has worked on 26 assignments in the last 18 months. Dozens of top students, so far, have been offered work through Fourth Avenue Marketing Group. You could be next?

But, HURRY … AWAI'S Training Schedule Is BUSY!

Don't waste another day. Take the first step toward changing your life right now! The faculty at AWAI are hard-working, dedicated professionals. They want to give every student the attention and instruction they need to succeed. Take action now! This is a very special opportunity for you. Your successful future, your new life of personal, professional, and financial freedom, is out there, waiting for you. So start the course right away!

You May Find It Hard to Believe; I Didn't Believe It Myself!

If you think this sounds too good to be true, I don't blame you. I felt the same way the first time I read about it in the letter Paul wrote. It sounded like an impossible dream. Still, it sounded so good! What if it were true? So I didn't trash my letter … I put it aside.

Like I said, I've had my share of heartbreak and struggle. I joined a multi-level marketing company. I got all excited and signed up my whole family! Just four months later, the company went broke – after the founders grabbed all the money and ran. At a traveling trade show, I paid $800 for a "license agreement" to distribute satellite TV systems – with dishes 8-feet wide. A month later, the new mini-dishes came out!

If you ever did anything like that, you know how I felt. After I read Paul's letter about copywriting, I was afraid. If all my hopes were crushed again, my heart would break. So I put his letter down and got back in my truck. Because copywriting felt too risky.

Life-or-Death Decision … on a Bleak Wyoming Highway

My life was different then. After my fourth layoff in 20 years, I was desperate enough to start driving trucks. I lived in the cab of a blue Kenworth, struggling with exhaustion and fighting to stay alive on the highway. One day, my 40-ton truck rolled onto an icy bridge in Wyoming – and began to slide. I was terrified. I thought I was a dead man.

I'll never know how that truck stayed on the road. Maybe I reached dry pavement or the wind changed – I'm not sure. But I was sure of two things: My paychecks were NOT big enough to DIE for … and I had to find a better way to make a living. When I got home, I found Paul's letter about copywriting. I read it again. Freelance copywriting didn't seem like such a big risk after all … so I ordered the course. And my life changed forever.

My First Job "Found Me" While I Was Still in Training!

If you depend on a regular paycheck, you may feel anxious about freelance writing. I understand. I worried, too, at first. But then I learned that companies everywhere need better copy – and well-trained copywriters are in short supply. Demand for strong copy is enormous, especially on the Internet. My first job "found me" before I had finished my AWAI training. All I did was tell a few friends that I was taking this writing course.

One friend worked at a western-clothing company. He said their regular freelance writer quit (to take a better-paying assignment) just before they began their biggest project of the year. My friend urged me to call. When I did, they were happy to hear from me.

I told the marketing manager I was still in training, but my course had already covered the basic kind of copy they needed. He replied that he was glad to get anyone, with any training, on short notice. He reassured me the writing would be easy and his staff would help me. Because I was just a beginner, my $1,400 fee was much lower than what they usually pay!

Weeks later, the marketing manager called back, just to make sure I got my check. He also praised my work – said my copy was definitely better than their previous writer's, even though she has a B.A. degree and several years of experience in the field.

"Your writing is excellent, and you haven't even finished your course yet! Your training program must be outstanding," the marketing manager said.

After you complete the AWAI course, you'll get compliments, too. Your confidence will soar, just like mine did! All because you learned copy from the best in the business!

Copywriting Gives You Power … the Power to Change Your Life!

One day at Starbucks, I met a businessman. He told me that by using marketing material he wrote himself, he had brought the annual sales of his products up to over $1 million. Now, he wanted to re-design his website and reach a bigger market. But his own copy was too technical, much too "heavy." He figured that only 1% or 2% of his prospects actually read the whole thing.

"How can I reach the other 98%?" he asked me. "What should I do?"

Remember, I was just a rookie copywriter. I had no portfolio and no writing samples. I had nothing to show this man … not even a business card. What could I do?

I just started talking. I told him some basic things about writing good copy. Not a slick, fancy sales pitch – just clear, simple answers, straight from our course.

After my first answer, he began to smile. As I gave more answers, his smile got bigger and his enthusiasm grew. After 30 minutes of an enjoyable discussion, he asked me to write new copy for his website. Just like that, I got a $3,500 job … plus 2% of sales!

Then my new client surprised me. He pounded the table and groaned about all the money he had wasted in the past on other copywriters and ad agencies. As long as I live, I will never forget the way he looked at me, wide-eyed with wonder. He said that all those other ad professionals had given him only a small fraction of the insights and knowledge I gave him – in less than an hour – straight from our AWAI course!

Paying Projects Are Piled Up on My Desk …and ALL the Projects Are in Areas I ENJOY!

If you worry about finding enough paying work as a freelancer … if you dread the idea of taking assignments you hate, just so you can get paid … please quit worrying!

The work is piling up on my desk, faster than I can write it. And every single project is something I really care about. I'm big on alternative health care (things like vitamins and herbs), and that field is red-hot right now. Four projects are waiting in my in-basket. I'm also eager to write about home-safety products that could save more than 1,000 lives every year.

You never need to worry about finding clients. You can rest assured that you'll learn many methods to get business as you study the course. You'll be surprised by how easy it is to find business, too. People will ask what you do for a living. Tell them you finished a powerful course in commercial writing. Promotional material is your specialty.

You can always recognize business owners, because their eyes get wide. When they ask questions: "Can you write something for my business?" or "What do you charge?" You'll know you have a possible client! But sidestep any questions about rates. Ask them more questions first. Ask about their problems. Ask what marketing they do now. Ask what they want to accomplish with their business. Then, describe how your copywriting can bring in more business … how good copy can solve their marketing problems.

You'll Enjoy the PRESTIGE of Being a PROFESSIONAL

That's when you become a true professional – helping them solve problems that affect their livelihood. People appreciate that in a big way, and they're willing to write you big checks for your efforts – and your very special skills. That can be incredibly rewarding.

Deep down inside, I felt myself change when I began working with business owners. I used to be an employee. Bosses controlled my life and gave me a paycheck every week. Now I use my professional skills to help businesspeople. They don't give me orders – they ask my advice. They don't give me a paycheck – they share part of their wealth with me.

Your life will change for the better, and so will you, if you learn how to write direct-response copy. Your life will improve in ways you probably can't imagine now. Money and freedom are important … but there's more. Pride, self-respect, and peace of mind.

You Can Pay as You Learn

If you study copywriting at a college or business school, you'd better get a second mortgage on your house. Because you'll pay thousands for tuition – and you'll spend several years – to get just a small fraction of the skills you'll learn in Michael Masterson's Accelerated Program for Six-Figure Copywriting.

For just $39 – less than the cost of ONE college credit – you can enroll in the world's BEST course in direct-response copywriting, and be on your way to success!

We'll send you everything you need to get started. You'll get the first 14 sections of your course, including a writing assignment that you'll send back to us for a critique, plus our AWAI Hall of Fame: Great Selling Ideas From 50 Super-Successful Direct-Mail Letters and Direct-Response Ads – a truly one-of-a-kind manual that includes some of the greatest sales letters ever written.

These letters are NOT academic theory. They actually produced BILLIONS of dollars in revenue for some of the leading direct-response companies in the world. We'll show you exactly why these letters were so successful … we'll teach you to model your own copywriting after them … and we'll be right beside you, every step of the way.

Your Iron-Clad, No-Risk Guarantee

If this program doesn't deliver everything we've promised, if you're not convinced that Michael Masterson's Accelerated Program for Six-Figure Copywriting will provide you with the high-income, work-from-home lifestyle of your dreams, just notify us within 30 days and we'll happily refund your $39. No questions asked.

But if you're thrilled with it and excited to move forward, we will bill you only $39 each month for 12 additional installments of this life-changing program.

You can be on your way to an exciting career most people don't know exists. Plus you'll gain a skill that could easily pay you well over a million dollars in your lifetime. Your satisfaction is 100% guaranteed. You can cancel for a full refund in the first 30 days. After that, you can cancel at any time with no further obligation. That's as fair as we can make it.

But please … don't make the same mistake I did. Don't put it off. Internet business gets bigger every day. Direct marketing handles more and more business volume each year. And this course is a wonderful opportunity for you to take advantage of that and change your life. I hope you take it:

With best wishes for your success,

David Wesley Chapman,
AWAI Graduate

P.S. Many of our AWAI's students never write for other people. They have a business, a product, an idea, or even a manuscript of their own that they want to sell. This course gives them the skills they need to do that – and a whole lot more.

P.P.S. Don't forget: Order within 15 days and you'll receive not only the bonus "Hall of Fame" book, but I'll also include How to Safely & Quickly Change Careers.

You'll get practical advice and proven ideas on changing your life into "the writer's life." Many other AWAI students have done it, and you can, too. This report offers you a checklist of things to remember and many steps you can take to make your transition smooth and happy!

I'll also include a FREE 30-DAY subscription to Michael Masterson's daily e-mail advisory service, "EARLY TO RISE." Every morning, Michael will e-mail you tips on how to be more productive – in copywriting, in business… and in life.

Think of these gifts as our way of welcoming you into the AWAI family. And even if you feel copywriting isn't for you, the copy of How to Safely & Quickly Change Careers is yours to keep – our way of saying thanks for giving our program a try.

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